- 期刊
Analysis of the Consumption Drivers and Model Innovation of New Retail under the Popularity of Online E-commerce: Based on a Consumer Survey of Bengbu University City
摘要
With the widespread application of the Internet, cloud computing, and big data in recent years, popular e-commerce has had a huge impact on business models. As an important component of the business model, new retail has innovated new retail models such as live streaming and popular online shopping, gradually shining brightly in the Internet era. Starting from the survey and interview of consumers in Bengbu University City, this article analyzes the current situation, innovative models, and development trends of the new retail industry from an overview of popular e-commerce, and explores the future development of new retail.
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