- 期刊
Strategy Management Analysis of Tsingtao Brewery -- Based on SWOT Model
摘要
Beer is one of the most popular drinks in the current society, and how to make the alcoholic drinks represented by beer have a broader development in the future is the problem we need to think about. As a representative brand among many beer brands in China, Tsingtao Brewery has a profound history and has a great international influence. This paper aims to make a strategic analysis of Tsingtao Brewery and discuss its development strategy in the highly competitive beer market. This paper will first introduce Tsingtao Brewery Co., Ltd., and then use the SWOT model to analyze the Strengths, Weaknesses, Opportunities and Threats of Tsingtao Brewery, and provide a strategic reference for its future development.
參考文獻
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