With the rapid development of Japan's ACG industry, "Moe", as a redefined new word, has been widely spread through anime, video games and the Internet, and is gradually becoming known to Chinese people. However, in China, the concept of Moe itself is still vague, and people do not dig deeper into the reasons and influences behind the popularity of Moe culture. In this paper, we try to explain the meaning of Moe and analyze the influence of Moe culture on ACG industry and OTAKU, its future development trend, and the issues that need to be paid attention to in teaching Japanese culture.