Nowadays environmental protection is getting stronger and stronger, the appearance of electric vehicles has given people a new driving experience, it also makes a new market prove its technologies by using resources, but it is not fully mature, high cost and other factors have made many users doubtful. The satisfaction of the analysis results and individuality are mainly based on actual expenditures and mathematical model built by other analysis methods to predict the possibility of target customers to purchase vehicles, and provide feasible marketing strategies for the sales department, moreover, explore potential customers, expand the electric vehicle market, and reduce energy use problems.