- 會議論文
Smart Sales and Promotion Analysis System for Business
摘要
In the healthcare industry, there are many competitors and a variety of promotional activities from competitors. Poomjaithai, is one of a natural health products store that realizes the importance of online marketing however, however, the staffs lack experience in marketing. To attract customers, researchers began to evaluate the behavior of Poomjaithai' customers in each sales channel, monthly sales, and create promotions accordingly. The purpose of this research is to create a forecast model that aligns promotional products with the needs of customers and helps to make executive decisions. Subsequently, we developed an autonomous marketing analysis system (AMAS), which is a marketing automation that help to make decisions and plan strategics for selling health products online. This study is automated data mining research using data from real sales online. Using RapidMiner studio to analyze data with the various models such as classification method and cluster analysis, which the resulting in statical data would be capable of solving the afore mentioned problems. This enables constant data to solve problems and uses data to create dashboards through Power BI desktop to help people understand data and decide how to solve them.