- 會議論文
動態幾何標誌與產品類別之適配性分析
Analysis on the Adaptability of Dynamic Geometric Logo and Product Categories
摘要
在許多產品設計裡會將動態作為設計的考量要素，因為動態的律動或速度性能讓人感到生命力，但是有些產品特性或訴求是講求穩定與安靜。因此，本研究針對同一種產品的動態性與靜態性感受進行動態幾何標誌適配性分析。首先，挑選出飲料、餐食、手錶、服飾四大類產品，再從各類中討論動態性與靜態性商品，並進行動態幾何標誌與產品類別的適配性問卷調查，以了解在不同產品類別裡，其動態與靜態性感受的商品適合動態幾何標誌設計方式。結果顯示：在四種產品類別中，動態幾何標誌的重疊設計和不對稱設計是適配性最高設計方式。消費者在評估適合的動態動態幾何標誌時，並不會因為產品偏向靜態感受，而選擇較靜態的原形設計。因此，建議在設計運動飲料標誌可以偏向重疊方形設計，咖啡標誌為重疊圓形設計，三明治標誌為重疊圓形設計，便當標誌為不對稱圓形設計，運動型手錶標誌為重疊正方形設計，上班型手錶標誌為不對稱圓形設計，運動外套標誌為重疊圓形設計，襯衫標誌為重疊圓形設計。
並列摘要
In many product designs, dynamics are considered as design considerations, because the dynamic rhythm or speed performance makes people feel vitality, but some product characteristics or appeals emphasize stability and quietness. Therefore, this research analyzes the adaptability of dynamic geometric signs for the dynamic and static feelings of the same product. First, select four categories of products, beverages, meals, watches, and clothing, and then discuss dynamic and static products from each category, and conduct a questionnaire survey on the suitability of dynamic geometric signs and product categories to understand the differences in different product categories. Here, products with dynamic and static feelings are suitable for dynamic geometric logo design. The results show that among the four product categories, overlapping design and asymmetric design of dynamic geometric signs are the most adaptable design methods. When consumers evaluate suitable dynamic and dynamic geometric signs, they will not choose a more static prototype design because the product is biased towards a static experience. Therefore, it is recommended that the design of sports drink logos can be biased towards overlapping square designs. Coffee logos are overlapping circular designs, sandwich logos are overlapping circular designs, bento logos are asymmetrical round designs, and sports watch logos are overlapping square designs. The watch logo is an asymmetrical circle design, the sports jacket logo is an overlapping circle design, and the shirt logo is an overlapping circle design.