- 期刊
高齡族群整體造型在妝髮與服飾顏色喜好度之研究
Research on the Preferences of Elderly Group for Overall Styling and Makeup
摘要
愛美是人的天性，不管是哪一個年齡族群的人都希望能夠展現出外表最美好的一面，不過人在隨著年齡增長的過程中，很多生理機能都開始退化，例如視覺上辨色能力的衰退，體力的下降，以及心理和認知層面的轉變，都會影響一個人在穿著打扮和髮飾上的喜好改變，而且這種改變通常會有年齡層的共通性，使得我們在生活中，常常能由外表穿著來辨別出不同的年齡族群。本研究希望能了解高齡族群對妝髮與服飾顏色喜好的差異，透過銀髮族視覺色彩分析，調查銀髮族妝髮與服飾顏色意象感覺之差別，了解高齡族群的穿搭特色。研究使用專家訪談問卷調查，針對65歲以上的高齡族群，隨機抽樣，經由資料分析，本研究獲得以下結論，高齡族群在服飾顏色的喜好度，偏向喜歡沈穩但華麗的顏色，如深紅、深藍等，不喜歡的顏色則是深灰黑色，另外在妝髮的搭配，也喜歡有立體感，乾淨，但不會擋住臉部的髮飾造型，在整體上，研究則發現，不同文化，如客家和閩南族群，以及生活不同地區，如南北部則 有顯著性的差異。研究希望能以此為基礎來幫助銀髮族做整體造型上的搭配，讓銀髮族能重拾信心、保持愉快的心情，減緩失智症狀，增加與人互動等。也藉由研究成果了解銀髮族的喜好度，協助高齡時尚產業快速接軌，提升高齡者未來生活品質最佳資訊化。
並列摘要
It is human nature to love beauty. No matter the age group, people want to show their best appearance. However, as people grow older, many physical functions begin to degenerate, such as the decline of visual recognition ability and physical strength. Because of the changes in their body, it affects the preferences of the elderly. People often see in society that different age groups have significant differences in color matching and appearance. Observers can always instantly identify the other age groups. This study hopes to understand the differences in the preferences of the elderly group for makeup and clothing color. Through the visual color analysis of the elderly group, investigate the difference in the perception of the color image of the elderly group's makeup, hair, and clothing, and understand the preferences of the elderly group. The study used questionnaires to sample the elderly group over 65 years old randomly. After data analysis, the research obtained the following conclusions. In terms of preference for clothing colors, the elderly group prefers calm but gorgeous colors, such as dark red and dark blue, rather than gray and black. In addition, when it comes to makeup and hair, the elderly also like hair accessories that are three-dimensional, clean, and will not block the face. Finally, regarding the overall design, research has found that different cultures, such as Hakka and southern Fujian, and different regions of life, such as the south and north, have significant differences. The research hopes to use these findings to help the elderly with overall styling so that elderly people can regain confidence, maintain a happy life, slow down the symptoms of dementia, and increase interaction with others. Also, use the research results to understand the preferences of the elderly, help the senior fashion industry to quickly integrate, and improve the future quality of life of the elderly with the best information.