- 會議論文
大学生网络游戏社交互动对网络游戏虚拟商品氪金行为的影响：以自我认同为中介变量，以感知价值为调节变量
The Influence of Online Game Social Interaction on Online Game Virtual Commodity Purchasing Behavior: Self-Identity as the Mediating Variable and Perceived Value As the Moderating Variable
並列摘要
China novel coronavirus pneumonia epidemic prevention and control has achieved results, and our online game industry is also stepping forward. The current modern college students, after meeting the basic material needs, begin to pursue spiritual enjoyment. Contemporary college students are the main force of Internet users in China. Due to the social behavior of contemporary college students in online games, player interaction has almost become an important way of social communication. In order to have a wide range of intimate social behaviors and improve their position in other people's hearts, compare krypton gold and consume ahead of time. In order to solve this problem, this study will take social interaction as the independent variable, krypton behavior as the dependent variable, self-identity as the intermediary variable and perceived value as the regulatory variable to study the impact of College Students' social interaction behavior in online games on purchasing behavior in games.