- 會議論文
傳統理髮店與現代理髮店之比較
A Comparison between Traditional Barbershops and Modern Barbershops
摘要
伴隨著臺灣經濟與生活品質的提升，美髮產業正面對競爭激烈的市場挑戰，無論是「傳統理髮店」或是「現代理髮店」，面對如何保有各自的特色，如何獲得消費者青睞，且在時代洪流中又可以屹立不搖的課題，這早已是經營者所必須面對的重要挑戰；目前在相關「理髮店」研究方面，雖然有提及兩者之間的不同，但多僅止於服務差異和裝潢風格的說明，對於各項構面的區分、比較和解析則仍未見有相關積累。有鑒於此，本研究擬定以實地觀察、體驗與訪談為主，並輔以語意分析的方式來進行調查和分析，在經過統計和比對後得知：「現代理髮店」與「傳統理髮店」，無論是在開業年數、職員人數、服務內容以及空間規劃方面，皆有顯著性的差異存在，且在「職員、服務、消費、設備與空間」等五大構面上皆有著明顯的不同和特色。
並列摘要
With the improvement of the economy and living quality in Taiwan, the hair-dressing industry is facing fierce market competition. How to keep their own characteristics, win the favor of consumers and survive in the trend of the times has already been an important challenge for operators of ＂traditional barbershops＂ and ＂modern barbershops＂. Current studies on ＂barbershops＂ have mentioned the differences between both but mostly only explained service differences and decoration styles. There are no studies on the differences, comparison and analysis of various dimensions. Therefore, in this study, the investigation and analysis are carried out by field observation, experience and interview, supplemented by semantic analysis. According to the statistics and comparison, ＂modern barbershops＂ and ＂traditional barbershops＂ are significantly different in age, number of staff, services and spatial planning, and have significant differences and characteristics in five major dimensions such as ＂staff, service, consumption, equipment and space＂.