- 會議論文
以顧客旅程地圖探討研究生投稿經驗
The Seminar Experience of Graduate Student with Customer Journey Map
摘要
學術研討會是相關領域學者集合在特定主題之下，共同為發表、討論成果、交流而召開的學術會議，規模有大有小，會安排專題演講、研究報告、以及社交活動等。但由於有越來越多國內外學術單位都在舉辦學術研討會，且許多研討會網站功能參差不齊，大多數研討會網站內容僅公告徵稿資訊，無建置系統，亦無法累積歷年研討會論文發表成果。有鑑於此，本研究以顧客旅程地圖作為研究工具，運用深度訪談法，深訪近三年具備1次或多次投稿經驗的研究生，共計10位，並依據投稿前、投稿中、投稿後，與參與研討會活動，及研討會結束後共五階段，彙整每位受訪者之投稿歷程，細探每階段之接觸點衍生的行為、情緒、感受、想法，繪製成研究生投稿旅程地圖。本研究另針對受訪者參與之研討會網站（共計10個），依據使用性構面分析各研討會網站提供之內容及資訊。本研究最終尋找出22項機會點與9項構面，並彙整出各階段投稿歷程指引方針（共19項），同時盤點出研討會網站須提供內容架構共16項，及研討會活動服務內容共19項。研究之成果可提供未來主辦研討會之單位建構網站或規劃研討會活動參考，以及提供未來想參與研討會之研究生，作為投稿指引，提升投稿效率。
並列摘要
Seminar is an academic conference for scholars gather for a specific theme to jointly publish, discuss results, and communicate. Most seminar websites only for information searching and it quite hard to accumulated seminars results effectively. In view of this, this research uses the customer map as tool and uses the in-depth interview method to know the submission experience of 10 postgraduates in the past three years. the research also focused on the 10 seminar websites analyzing for the usability. This study finally found 22 opportunity points and 9 dimensions and compiled the 19 guidelines for the submission process. At the same time, it arranged as content 16 item list that the seminar website must provide and holding seminar that must know 19 item list (hybrid-mode). The results of the research can be used as a reference for the organization hosting the seminar to construct a website or plan seminar activities in the future, as well as for postgraduate students who want to participate in the seminar.