韓國女子團體T-ara的“Lovey Dovey”MV敘事結構分析

The Analysis of Korean Girl Group T-aras Lovey Dovey MV Narrative Structure

葉獻仁(Hsien-Jen Yeh)

《2019跨界對談14－表演藝術研究學術研討會論文集》 第十四屆 (2019/12) Pp. 160-178

摘要

音樂錄影帶（Music Video，簡稱MV）是宣傳流行音樂的手段之一。近年來，許多韓國女子偶像團體經常以唱跳歌手的形象出道，在MV中加入舞蹈和戲劇等元素。許多MV極具創意，在歌舞的表現之外，並透過劇情呈現完整的敘事結構，構成一種複雜的表現形式。因此MV中的表演可視為一種通俗文化的跨領域表演藝術。透過析論這類MV的表演，將有助於我們理解MV的特殊敘事手法，與歌詞、舞蹈和戲劇彼此之間如何參照。韓國女子偶像團體T-ara的"Lovey Dovey"喪屍版MV發表於2012年，故事中呈現一名少女到舞廳中發生喪屍攻擊事件。多數人皆可看出"Lovey Dovey" MV的故事脈絡，但無法清楚說明部份情節和結局的意義。本研究之目的是透過符號學、行動素理論、互文理論和解構主義理論，以內容分析法詮釋"Lovey Dovey" MV的敘事意義。由於"Lovey Dovey" MV的歌詞、舞蹈和戲劇之間的互文關係，本研究認為MV中體現出一名少女渴望戀情的心情，透過舞蹈和戲劇的方式表現出歌詞的主題，並象徵出少女的心理狀態與期待。

關鍵字

韓國流行音樂 ； 音樂錄影帶 ； 互文理論 ； 跨領域表演藝術

並列摘要

Music Video is one of the means to promote popular music. In recent years, many Korean girls groups often appear as dancing singer, adding elements such as dance and drama in the music video. Many music videos are very creative, and in addition to the performance of song and dance, and through the narrative structure, constitute a complex form. Therefore, the performance in the music video can be regarded as a cross-disciplinary performance art of popular culture. By analyzing the performance of such music videos, it will help us understand the special narrative techniques of music video, and how to refer to lyrics, dance and drama. The Lovey Dovey zombie version of the Korean girls group - T-ara was released in 2012. The story shows a girl who went to the ballroom to encounter a zombie attacking. Most people can see the story of the music video of Lovey Dovey but can't clearly explain the meaning of some the plots and endings. The purpose of this study is to interpret the narrative meaning of the Lovey Dovey music video by content analysis through Semiotics, theory of intertextuality and theory of deconstruction. In Narrative theory, actant is a term from the semiotic analysis of narratives. Due to the intertextual relationship between the lyrics, dance and drama of Lovey Dovey music video, I believe that the music video reflects a girl's desire for romance, showing the theme of the lyrics through dance and drama, and symbolizing the girl's mental state and expectation. and how a heterosexual woman can enjoy the masquerade in BL.

並列關鍵字

K-POP ； Music Video ； Intertextuality Theory ； Cross-disciplinary Performance Arts