在智媒时代下,教育短视频凭借其独特优势为学习者带来全新的教育体验,逐渐形成一种历史性的教育文化现象。教育短视频是“短视频+教育”的时代产物,具有体验沉浸化、表达个性化、传播社交化等特征,主要包括情境故事类、热点时事类、教育生活类、趣味实验类、片段剪辑类、知识脱口秀类等六大类型。教育短视频的设计以微型学习理论、多媒体学习认知理论、沉浸理论等为指导,以文本表达和视听语言设计为核心,包括精选主题及内容、埋设思维路径及锚点、设计内容叙事方式、创作视频“微脚本”、智能拍摄与制作、社交传播与反馈优化六个关键创作环节。未来,教育短视频在支持跨学科现象教学、问题解决支架创设、作业结构样态重塑、社会化学习质量提升等方面,具有较好应用前景。
In the era of intelligent media, educational short videos have brought a new educational experience to learners with their unique advantages, and gradually formed a historical educational culture phenomenon. Educational short video is a product of the era of "short video + education". It has the characteristics of immersion in experience, personalized expression, and social communication. It mainly includes six types: situational stories, hot current affairs, education life, interesting experiments, clip editing, and knowledge talk shows. The design of educational short videos are based on micro-learning theory, multimedia learning cognitive theory, immersion theory, etc, with text expression and audio-visual language design as the core, including selecting themes and content, burying thinking paths and anchors, designing content narrative methods, creating video "microscripts", intelligent shooting and production, and social communication and feedback optimization. In the future, it has a good application prospect in supporting interdisciplinary phenomenon teaching, creating problem solving scaffolding, reshaping homework structure and improving the quality of social learning.