Successful sales in the internet celebrity economy require key factors and training strategies

Minchuan Huang ； Jialing Zhang ； Jiahuang Chen ； Yining Li ； Yutong Lai ； Yan Huang

《International Journal of Innovative Application on Social Science and Engineering Technology》 4卷4期 (2023/12) Pp. 19-37

摘要

The popularity of a combination of live streaming shopping and mobile phone models has increased due to the rapid development of international Internet of Things trade. The rise of online celebrity sales has become a new style and development template for online marketing. The use of questionnaire survey and event research methods is utilized. Using college students as the survey sample, collect the cognition of online celebrity live streaming sales, collect personal cognitive data and the relevant significance of life behavior, summarize the shopping values of college students' self-pursuit preferences, and predict the motivation and willingness to shop again. Investigate the deep viewpoints of college students on online celebrity promotion by using the questionnaire star SOJIMP software for statistical analysis and validation of research results based on statistical analysis. Develop an effective marketing strategy model while planning online celebrity training courses and e-commerce operation methods using big data database statistics. Implement the research findings in the online celebrity incubation training base.

關鍵字

Online celebrity live streaming with goods ； Key success factors ； Incubation and training base ； Internet of Things (IOT) ； Questionnaire survey