- 期刊
應用AHP方法探討建構數位牙科平台的關鍵因素
An AHP Evaluation of the Critical Factors in Designing a Digital Dentistry Platform
摘要
新的數位趨勢帶動了零工經濟的發展。這是一種吸引眾多短期勞務提供者的新興勞動型態。另一方面，口腔醫療領域的數位化同時也帶動牙科勞務的外包市場萌發。因此，本研究以構建一個全新的數位牙科零工平台為目標，透過探討當前國內零工經濟平台的商業模式，並運用層級分析法（Analytic Hierarchy Process, AHP），來導出設計數位牙科平台的商業模式關鍵因素。本研究分析結果指出：第一，數位牙科平台的價值活動，以價值獲取為最重要，其次是價值創造與價值傳遞；第二，建構數位牙科平台之商業模式，最重要前五項要素依序為：牙醫可對接案牙技評價、牙技可對牙醫發案競價、可購買網頁廣告或SEO排名優化、牙技所可發送折價券給顧客、平台提供牙技牙醫經營顧問服務。本研究最後針對平台開發及產業應用提供策略建議。
並列摘要
Recently, a new trend of digitalization has emerged in the labor market, i.e., the emergence of gig economy platforms. This new type of job has attracted many workers. The gig economy platforms link freelancers and part-time workers with the demand for corporate outsourcing and offer workers to earn income by piece rate at irregular hours. On the other hand, due to the digitalization of the oral medical field, the outsourcing of dental-lab services is increasing. Therefore, this study aims at establishing a new gig platform for the digital dental industry. We discover the critical factors of dental platform design by analyzing the business model of current gig platforms as well as applying the Analytic Hierarchy Process (AHP) method. The findings indicate that: first, value acquisition is the most important activity that the platform company should focus on, followed by value creation and value transfer. Second, the most essential factors of establishing a dental gig platform are 'The platform has evaluation mechanism', 'The dental technician can bid on work cases', 'Platform offers the purchase of advertisements or search engine optimization service', 'The dental laboratory or technician can offer coupons to customers,' and 'The platform provides consulting services for each side'. Finally, this study discusses the practical implementation of our findings.