電子商務在促進福建武夷山茶文化與旅遊協同發展中的應用研究

E-Commerce in Promoting the Synergistic Development of Tea Culture and Tourism in Wuyi Mountain, Fujian, China

林國松 ； 趙卓雅

《區域與文化研究》 5卷2期 (2024/07) Pp. 25-35

摘要

本研究聚焦於探討電子商務如何推動福建省武夷山茶文化與旅遊融合發展。應用波特的鑽石模型理論剖析武夷山茶旅協同發展的電商模式現狀，探討電子商務在茶文化傳播、茶旅產品創新以及電子商務如何有效促進茶文化與旅遊的協同增長等方面的作用。最後，針對存在的問題和挑戰，提出優化策略和建議，以推動茶旅協同發展的電商模式向更高效、更可持續的方向發展。本研究將波特的鑽石模型理論應用于茶文化旅遊與電子商務融合發展的實際案例，為相關產業發展提供了新的視角和實踐指導。

關鍵字

茶旅融合 ； 電商模式 ； 鑽石模型 ； 鄉村振興

並列摘要

This study focuses on exploring how e-commerce can promote the integrated development of tea culture and tourism in Wuyishan, Fujian Province. Porter's diamond model theory is applied to analyze the current situation of the e-commerce model for the synergistic development of tea and tourism in Wuyi Mountain, and to explore the role of e-commerce in the dissemination of tea culture, the innovation of tea tourism products, and how e-commerce can effectively promote the synergistic growth of tea culture and tourism. Finally, in view of the existing problems and challenges, optimization strategies and suggestions are put forward to promote the e-commerce model of tea tourism synergistic development in a more efficient and sustainable direction. This study applies Porter's diamond model theory to the actual case of tea culture tourism and ecommerce integration and development, providing a new perspective and practical guidance for the development of related industries.

並列關鍵字

tea tourism integration ； e-commerce model ； diamond model ； rural revitalization