社交媒體多重帳號中的自我表露實踐－基於Z世代QQ多重帳號使用行為研究

Self-Representation Practices in Multiple Accounts in Social Media--A Study on the Multiple Account Usage Behaviour of Generation Z in QQ

陳櫟典

《區域與文化研究》 5卷4期 (2024/12) Pp. 131-141

摘要

社交媒體發展帶來的全新社交情境，公共與私人的邊界走向模糊。本研究關注Z世代QQ多重帳號的使用現象，考察基於多重帳號所建立的情境管理與表露實踐。研究發現，在多重帳號的使用過程中，Z世代群體實現了對自我的對話、展露、探索，個體實現了多重自我的重組，在分離的現實與網路之間尋找到了平衡點。在挖掘、表露、解構、成長的實踐裡也為現實角色注入改變的可能性。個體的改變也將引起社會總體認知的變化，帶來整體文化環境的創造性改變，也延續了現實生活中青年群體保持本真、尋求突破的特徵。

關鍵字

社交媒體 ； 多重帳號 ； 自我表露

並列摘要

The development of social media has brought about a new social context in which the boundaries between public and private are blurred. This study focuses on the use of multiple QQ accounts by Generation Z, and examines the context management and disclosure practices based on multiple accounts. The study finds that in the process of using multiple accounts, the Generation Z group has achieved dialogue, disclosure, and exploration of the self, restructured multiple selves, and found a point of balance between the separated reality and the Internet. The practice of digging, revealing, deconstructing, and growing also injects the possibility of change into the real role. The changes of individuals will also lead to the changes of the overall social perception, bringing creative changes to the overall cultural environment, and continuing the characteristics of the youth group in real life, which maintains its true nature and seeks for breakthroughs.

並列關鍵字

social media ； multiple accounts ； self-expression