流量環境下媒體公信力問題研究

Research on the Problems of Media Credibility in a Traffic Environment

岑虎貴 ； 洪慧喜

《傳播前沿》 4卷2期 (2023/08) Pp. 18-26

摘要

研究問題：從傳播專業的角度，對媒體公信力今後的發展問題進行探究。目的：結合理論並聯系實際情況出發，讓媒體更好地擔負起傳播事實真相、引領輿論走向的職責。力求本文能為公信力的發展提供有可行性的建議，幫助整個新媒體行業朝著正確的方向前進，正確報導事實的真相。方法：文獻研究法、觀察法、歸納分析法。

關鍵字

媒體公信力 ； 信任危機 ； 流量時代

並列摘要

Research question: Exploring the future development trend of media credibility from the perspective of communication professionals. Purpose: Based on theory and practical situations, to enable the media to better shoulder the responsibility of spreading the truth and guiding public opinion. Strive to provide feasible suggestions for the development of credibility in this article, helping the entire new media industry move in the right direction and report the truth correctly. Method: Literature research method, observation method, inductive analysis method.

並列關鍵字

Media credibility ； crisis of confidence ； Traffic era