樹洞的新媒體重生——以廈門樹洞xm6的出圈為例

The Rebirth of Shudong New Media--Taking the Outbreak of Xiamen Shudong XM6 as an Example

鄭加淇

《傳播前沿》 4卷3期 (2023/12) Pp. 43-52

摘要

樹洞作為一種古老的傳播媒介，在網路時代借助新媒體平臺重生，產生了有別於傳統樹洞的特點，其中廈門樹洞因為其差異化的途徑、共情傳播、選題策劃等原因在大眾視野前展露頭角。本文分析了廈門樹洞社交媒體化、媒介矩陣、用戶表演、把關模式和媒介產品化的媒介特點及完成廈門樹洞出圈原因探究。

關鍵字

匿名化傳播 ； 共情傳播 ； 媒介

並列摘要

As an ancient medium of communication, Shudong has been reborn through new media platforms in the era of the internet, giving rise to characteristics that are different from traditional Shudong. Among them, Xiamen Shudong has emerged in the public eye due to its differentiated approach, empathetic communication, topic planning, and other reasons. This article analyzes the media characteristics of social media, media matrix, user performance, gatekeeping mode, and media productization in Xiamen Shudong, and explores the reasons for Xiamen Shudong's popularity.

並列關鍵字

anonymous communication ； empathetic communication ； media