亞文化短視頻走紅兩岸的現象探析——以“科目三舞蹈”為例

An analysis of the phenomenon of the popularity of subculture short videos on both sides of the Straits -- taking "Subject Three dance" as an example

塗依婷

《傳播前沿》 5卷1期 (2024/04) Pp. 55-67

摘要

本研究旨在探析科目三舞蹈走紅兩岸的傳播現象，以拼貼、顛覆與收編等理論視角探討科目三舞蹈的亞文化表現。用文本分析的方式探討科目三舞蹈在抖音平臺上的基本傳播情況，並從社會文化因素助推、媒介賦權下的生產與傳播、個人視角下的心理驅動三個角度思考科目三舞蹈短視頻走紅兩岸的原因。在科目三舞蹈的狂歡下，文中也反思其帶來的現實問題，正視當下亞文化的發展現狀。

關鍵字

科目三舞蹈 ； 亞文化 ； 兩岸

並列摘要

This study aims to explore the spread phenomenon of the popular subject three dance on both sides of the Taiwan Strait, and to explore the subcultural performance of the subject three dance from the perspectives of collage, subversion and incorporation. The basic spread of the subject three dance on Douyin platform is discussed by means of text analysis, and the reasons for the popularity of the short video of the subject three dance are considered from three perspectives: social and cultural factors, production and spread under the media empowerment, and psychological drive under the personal perspective. Under the carnival of the subject three dance, the paper also reflects on the practical problems it brings, and faces the current development status of the subculture.

並列關鍵字

Subject three dance ； Subculture ； Both coasts