智媒時代下有聲閱讀的主流化趨勢與路徑探究－以喜馬拉雅FM為例

Exploration of the Mainstream Trend and Path of Audio Reading in the Era of Intelligent Media-Taking Himalaya FM as an example

羅雨欣

《傳播前沿》 5卷3期 (2024/11) Pp. 40-50

摘要

在智媒時代，隨著技術的飛速發展，有聲閱讀逐漸成為一種主流的閱讀方式，其受眾規模不斷擴大。作為行業領先的平臺，喜馬拉雅FM擁有龐大的用戶群體和豐富的資源，其市場佔有率和用戶使用人數也穩居行業前列。因此，以喜馬拉雅FM作為研究對象具有重要意義。本文將採用案例分析法，探討有聲閱讀方式成為主流閱讀方式的趨勢與路徑，從而為推動全民閱讀及有聲書行業的發展提供參考。

關鍵字

有聲閱讀 ； 智媒時代 ； 喜馬拉雅 ； 主流化

並列摘要

In the era of intelligent media, with the rapid development of technology, audio reading has gradually become a mainstream reading method, and its audience size continues to expand. As a leading platform in the industry, Himalaya FM has a huge user base and abundant resources, and its market share and user base are also among the top in the industry. Therefore, taking Himalayan FM as the research object is of great significance. This article will use a case analysis method to explore the trend and path of audio reading becoming the mainstream reading method, providing reference for promoting national reading and the development of the audio book industry.

並列關鍵字

audio reading ； The era of intelligent media ； Himalaya ； Mainstream