新媒体语境下杨匏安英雄形象之多模态话语构建研究

本文将社会各界对杨匏安英雄形象的构建作为社会整体语篇，通过若干具体子语篇样本，从文化、语境、形式、表达四个层面对新媒体语境下杨匏安英雄形象之多模态话语构建进行研究。研究发现，杨匏安英雄人物形象呈现为文化层面多维度塑魂、语境层面多情景构框、形式层面多模态表征、表达层面多媒体展示的构建特征，推动了杨匏安英雄形象的传播。然而杨匏安英雄形象的大众知晓度仍有待提升，本文建议文化层面深度挖掘英雄形象内涵，表达层面高质量运用新媒体，助力英雄形象传播。

關鍵字

多模态话语构建；新媒体；英雄人物；杨匏安

並列摘要

This paper examines the construction of Yang Paoan's heroic image in the context of the new media era from four interrelated perspectives: culture, context, form, and expression. It can be observed that Yang Paoan's heroic image is characterized by multidimensional soul shaping at the culture level, multi-situational framing at the context level, multimodal representation at the form level, and multi-media exhibition at the expression level. These characteristics facilitate the dissemination of Yang Paoan's heroic image. However, it is evident that there is scope for enhancing public awareness of Yang Paoan's heroic image. It is recommended that further research be conducted into the connotations of the heroic image at the culture level and that new media tools be employed to a high standard in the expression of this image.

並列關鍵字

Multimodal discourse construction ； New media ； Heroic Image ； Yang Paoan

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