走向物质性：以媒介为中心的跨媒介叙事论

Towards Materiality: Media-Centric Transmedia Storytelling

刘煜(LIU Yu)

《编辑之友》 2023年第11期 (2023/11) Pp. 83-89

https://doi.org/10.13786/j.cnki.cn14-1066/g2.2023.11.011

摘要

作为媒介实践的跨媒介叙事在文本阐释传统之下已难以延展出新的知识增量，而来自媒介的物质性研究则凭借着对媒介的再发现以及其所串接起的众多理论资源，为走向媒介中心的跨媒介叙事研究制定了新的解读框架与核心议题：作为文本行动、社会行动以及感知行动的跨媒介叙事。在此基础上，文章认为跨媒介叙事不只是满足特定需要的内容产出模式，还包括与技术社会转型相适应的文化生产范式，其应拥有更为完整且开放的知识体系，同时涵盖深刻的社会意涵。

關鍵字

跨媒介叙事 ； 媒介物质性 ； 社会行动 ； 文化生产

並列摘要

Transmedia Storytelling, as a media practice, has become difficult to acquire new knowledge through textual research. However, the study of media materiality provides a new thinking framework and core topic for the study of transmedia storytelling in terms of textual action, social action, and perceptual action. On this basis, this article argues that transmedia storytelling is not just a content output model that meets specific needs, but a cultural production paradigm that is suitable for technological and social transformation. It should have a more complete and open knowledge system, while possessing profound social implications.

並列關鍵字

transmedia storytelling ； media materiality ； social action ； cultural production