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自拍及其背后的权力转移与文化意涵

Selfie and Its Hidden Power Transfer and Cultural Connotation

摘要


随着社会思想解放和传媒技术的发展,自拍已成为一种重要的社会行为,深刻而广泛地影响着民众的日常生活。文章采取正反透视的写作思路,以绘画艺术史和视觉文化两条路径,从自拍的发展脉络、自拍的社交展演以及自拍的文化形态、商业化表达等方面探析了自拍背后的权力转移和文化意涵。文章提出,作为一种身份和权力的表征,自拍虽然使个体获得了巨大的个人权力和表达自由,但在消费社会,自拍同样存在被商业利益绑架、沦为资本逐利的工具以及个体权力被滥用的风险,需要引起应有的重视和警惕。

關鍵字

自拍 视觉化生存 权力 异化

並列摘要


With increasing open-mindedness in society and the development of media technology, selfies have played an important role in society and history and profoundly and extensively affected people's daily lives. This article follows the writing logic of positive and negative perspectives. From the perspective of ideographic symbols, combining dual viewpoints of painting history and visual culture, this paper explores the power transfer and cultural meaning behind selfies from the following aspects: the development of selfies, the identity performance on social media, the visual survival, cultural modes and commercial expressions of selfies. The paper contends that, selfies, as symbols of identity and power, allow people to have freedom of expression that was once controlled by specific powers, but in consumer society, they can pose a series of threats to society: selfies hijacked by commercial interests, selfies reduced to profit-seeking tools and abuses of individual power. These require the attention and vigilance of the society.

並列關鍵字

selfie visual survival power catabolize

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