从出版“三元素”看传统出版业的边际拓展路径

Boundary Expansion of Traditional Publishing Industry from the "Three Elements" of Publishing

万安伦(WAN An-lun) ； 曹培培(CAO Pei-pei)

《编辑之友》 2023年第3期 (2023/03) Pp. 37-43

https://doi.org/10.13786/j.cnki.cn14-1066/g2.2023.3.005

摘要

出版的本质，其实就是人类使用出版技术将出版符号与出版载体相结合并获取相关成果。出版符号、出版载体、出版技术是人类出版的“三元素”。文章从出版“三元素”角度提出出版载体的外在形态拓展和内在价值拓展路径，出版技术的平台化、社交化、虚拟化拓展路径，出版符号的全息化、场景化、服务化拓展路径，并在此基础上梳理出内容赋能、产业互动、线上＋线下、耦合突破的出版业态拓展路径。

關鍵字

出版“三元素” ； 传统出版业 ； 边际拓展 ； 出版业态

並列摘要

The essence of publishing is actually the process of combining publishing symbol and publishing carrier with publishing technology to obtain relevant results. Publishing symbol, publishing carrier and publishing technology are the "three elements" of human publishing. From the perspective of the "three elements", this paper puts forward the external form expansion and internal value expansion path of publishing carrier: platformization, socialization and virtualization of publishing technology; as well as the holographic, scene-oriented and service-oriented development path of publishing symbols. Based on the "three elements" and expansion options, the development path of publishing formats, including "content empowerment", "industrial interaction", "online plus offline", "making breakthrough by coupling" are sorted out.

並列關鍵字

"three elements" of publishing ； traditional publishing industry ； boundary expansion ； publishing business format