资本的纵向拓展、城市的内向更新以及移动智能媒体的多向赋能,共同驱动了网红城市从概念到实践的形成与推广。依托新一代网络传播机制,网红城市呈现出完整与碎片、真实且虚拟、崇古又尚新等与传统城市形象不同的特质,进而在载体、行为、关系等方面系统性地改变了人与城市的互动模式。这一改变在数字化行为领域延伸了游客感知、进入、参与城市的方式,在具身化行为领域压缩了感知的触点与层次。一旦这种延伸与压缩的平衡被打破,网红城市将导致对差异化视角的收编、对城市整体功能的破坏以及游客与居民经验的断裂等一系列后果,由此使其无法对塑造网络传播时代城市美好生活发挥全方位、可持续的效用。
The vertical expansion of capital, the inward renewal of cities and the multi-directional empowerment of mobile intelligent media jointly drive the formation and promotion of Internet celebrity cities from concept to entity. Relying on the new generation of network communication mechanism, the Internet-famous cities present characteristics, such as integrity and fragmentation, real and virtual as well as advocating ancient and new, different from their traditional counterparts. In terms of carrier, digital behavior and relationship, these characteristics systematically change the interactional mode between people and the city and further extends the way of tourists' perception, entry and participation in the city. In terms of embodied behavior, it compresses the contact and level of perception. Once the balance between extension and compression is broken, the Internet celebrity cities will cause the incorporation of differentiated perspectives, the destruction of the overall function of the city and the rupture of the experience of tourists and residents, because of which they cannot play the all-round and sustainable roles in shaping better urban life in the era of network communication.