- 期刊
流通、消费与治理：视听产业平台化转型的政治经济学
Circulation, Consumption, and Governance: The Political Economy of the Transformation of Audiovisual Industry
摘要
流媒体革命的数字结构变动正塑造着视听产业的新身份。借助传播政治经济学的理论路径，文章将数字化的资本积累循环作为传播过程，把视听产业平台化转型置于马克思关于资本再生产相对于价值实现和加速流通的视角下进行考察，并折射出全球市场变化。首先，平台化转型背后的加速逻辑被体现为产业生态中的数字发行革命，如电影流通平台的基础设施化接管了内容发行和播映的物理空间，不可逆转地重塑了内容消费。其次，文章从电视和音乐两个方面分析了流媒体平台在一系列复杂市场中的嵌入性，即整合多重市场的能力，并透露着策展权作为平台经济中广泛的社会技术特征－“选择”的政治。同时，国家权力通过政策手段持续回应和干预着视听产业平台化进程，在调节这一技术资本联合体的创造性力量的同时，实现对其有效运用，在发展与治理的框架下促进利益联盟的可能。最后，全球语境下视听产业的多线程平台化进程不断深入，“平台资本主义”正驱动一种文化生产与资本循环动力的快速融合，而这一融合正在重组着视听产业的全球格局及其未来走向。
並列摘要
The structural mediation of the revolution of streaming media is shaping the new identity of audiovisual industry. Rooted in the political economy of communication, this paper considers the accumulation and circulation of digital capital as a process of communication, and introduces theories of the reproduction of capital, the realization of value, and the acceleration of circulation to explore how the platformization of audiovisual industry can adjust to the global market. First of all, the acceleration of circulation is presented as the revolution of digital distribution. For instance, digital platforms have modified the physical space of the distribution and projection of film, and subsequently, irreversibly reconstructed the consumption of audiovisual content. Then, this paper explores how streaming media are embedded in a series of complicated markets, that is, how they integrate these multiple markets. In doing so, it aims at exposing how "the power of curation" integrates digital platforms into the politics of choice. Apart from these, the state power is able to use compulsory policies to respond to and even participate in the platformization of audiovisual industry. It mediates the creativity of audiovisual industry, which is powered by both capital and technology, and at the same time, enhances the alliance of interests between the government and the audiovisual industry within the frame of "economic development and social governance". In the end, the audiovisual industry is being simultaneously platformized by plural global platforms. "The capitalism of platform" is accelerating the fusion between cultural production and capital circulation, which can reshape the global landscape as well as the future development of audiovisual industry.