以短见长：知识类短视频的内容生产与价值提升

Knowledge Short Video and Knowledge Interaction: Content Production and Value Promotion

沈鲁(SHEN Lu) ； 乔羽(QIAO Yu)

《编辑之友》 2023年第1期 (2023/01) Pp. 80-87

https://doi.org/10.13786/j.cnki.cn14-1066/g2.2023.1.011

摘要

凭借知识内容的重组与改造，知识类短视频消解了传统意义上知识的边界感，塑造出全新的知识领域与文化空间。通过挖掘和拓展人的主体需求，知识类短视频将知识与社交相互融合，嵌入大众的日常生活场景内，激发了更广泛的社会连接。在全新的内容生产空间中，出现了知识文本形态祛魅化、知识传播秩序去中心化、叙事语态可视化的转向。同时，知识类短视频主要关注社会个体、社会互动与社会文化维度三方面的价值内涵，具体表现为促进知识普及、智慧共享与社会文明发展。

關鍵字

知识类短视频 ； 知识交往 ； 知识传播 ； 内容生产 ； 文化价值

並列摘要

With the reorganization and transformation of knowledge content, knowledge short video dispels the traditional sense of knowledge boundary, and creates a new knowledge field and cultural space. By mining and expanding people's main needs, knowledge short video integrates knowledge and socialization into the scenes of people's daily lives, and inspire broader social connections. In the new space of content production, there are disenchantment of knowledge text form, decentralization of knowledge communication order and visualization of narrative voice. At the same time, knowledge short video mainly focuses on the value connotation of social individual, social interaction and social cultural dimension, which is embodied in the promotion of knowledge popularization, wisdom sharing and social civilization development.

並列關鍵字

knowledge short video ； knowledge interaction ； knowledge communication ； content production ； cultural value