阈限空间与临界消费：城市书店的内在属性与经营路径研究

Liminal Space and Critical Consumption: An Analysis of the Spatial Attributes, Consumption Behavior and Business Path of Urban Bookstores

颜彬(YAN Bin) ； 马琳(MA Lin)

《编辑之友》 2024年第6期 (2024/06) Pp. 67-73

https://doi.org/10.13786/j.cnki.cn14-1066/g2.2024.6.009

摘要

近年来，当学者们普遍以公共空间为路径阐释书店空间时，其空间属性的特殊性就被遮蔽起来。事实上，书店早已不只是销售图书的终端，亦不是纯粹的公共空间，而是演变成一种兼具精神消费与实物消费、个体消费与集体消费的阔限空间，既是群体意志与个体消费行为表达的场所，亦是某种非公非私的、具有临界性的“飞地”；既具有内在空间的生产性，亦以舒适物的形式通过正外部性形成对周边业态的促进。文章尝试以消费学为视域重新审视书店的空间属性与消费意义，进而从学理和实践两个层面探究城市书店的未来通路。

關鍵字

城市书店 ； 空间属性 ； 消费行为 ； 经营路径

並列摘要

In recent years, when scholars generally use public space as a path to interpret bookstore space, the particularity of its spatial attributes has been obscured. In fact, bookstores are no longer just a terminal for selling books, nor a pure public space, but have evolved into a threshold space that combines spiritual consumption with material consumption, individual consumption and collective consumption. It is both the expression of group will and individual consumption behavior. The place is also a non-public, non-private, critical enclave; it not only has the productivity of the inner space, but also promotes the surrounding business forms through positive externalities in the form of comfort objects. This paper attempts to re-examine the spatial attributes and consumption significance of bookstores from the perspective of consumer science, and then explores the future path of urban bookstores from two levels of theory and practice.

並列關鍵字

urban bookstore ； space attribute ； consumption behavior ； business path