再造传统：Z世代的“新国潮”传播及其文化价值重构

Reinventing Tradition: The Communication of the New "China Chic" and the Reconstruction of Its Cultural Value among Generation Z

曾一果(ZENG Yi-guo) ； 梁思璇(LIANG Si-xuan)

《编辑之友》 2024年第9期 (2024/09) Pp. 22-30

https://doi.org/10.13786/j.cnki.cn14-1066/g2.2024.9.003

摘要

随着数字时代的到来，“面向过去”的传统文化不断受到消费文化和流行文化等的冲击，其传播、传承与保护面临困境。特别是在Z世代青年群体中，传统文化的认同面临挑战。如何在时代发展语境中找到中华优秀传统文化创造性转化和创新性发展的新路径，是迫在眉睫需解决的问题。近年来，“新国潮”的流行提供了新的思考路径与实践范式。在数字平台中，Z世代通过多样的文化实践推动了传统文化的参与式传播和创造性转化，在重构“新国潮”文化价值的同时，也革新了传统文化的当代言说方式。

關鍵字

Z世代 ； “新国潮” ； 传统文化 ； 文化实践 ； 认同重构

並列摘要

In the digital era, the "past-oriented" traditional Chinese culture has been constantly impacted by consumption and popular culture. The communication, inheritance, and protection of traditional culture are facing difficulties. The identity crisis of traditional culture has become increasingly serious, especially among young people of Generation Z. Traditional culture must find new ways to transform and develop creatively in such rapid development. In recent years, the popularity of the new "China-chic" has provided a new way and practice paradigm for traditional culture. On digital platforms, Generation Z has promoted the participatory communication and creative transformation of traditional culture through various cultural practices. In the meanwhile, reconstructing the cultural value of the new "China-chic" has also innovated the contemporary discourse of traditional culture.

並列關鍵字

Generation Z ； new "China-chic" ； traditional culture ； cultural practice ； identity reconstruction