- 期刊
中华优秀传统文化的青年传播实践——基于B站视频和弹幕的计算传播分析
The Youth Communication Practices of Excellent Traditional Chinese Culture: An Analysis of Computational Communication Based on Bilibili's Videos and Bullet Screen Comments
摘要
作为青年亚文化的特殊聚集地和视频社交平台的典型代表，B站这一二次元视频文化社区为中华优秀传统文化的生产与传播构建了全新的文化场域。在这一场域内，青年俨然成为赓续和弘扬中华优秀传统文化的主力军。而中华优秀传统文化的传播渐趋产生主体叠合的外部表征。一方面，青年作为文化生产者，积极组接具有中国特色、中国风格、中国气派的文化符号，以后喻文化科普和彰显中华优秀传统文化的构成逻辑，并通过“我们叙事”激发青年群体的文化自觉与文化自信；另一方面，青年作为消费者，主动借用二次元的圈层表达为优秀传统文化增添青年色彩，并以高度的情感满足和互动仪式展演共同构建中国青年传承中华优秀传统文化的共同体。B站构设出的中华优秀传统文化独特的生产空间给予了青年群体全新的角色分配，同时也需要多元主体协同共创，营造风清气正的中华优秀传统文化青年传播空间。
並列摘要
As a special gathering place of youth subculture and a typical representative of video social platforms, the attributes of Bilibili's ACGN culture video community have gradually constructed a brand new cultural field for the production and dissemination of excellent traditional Chinese culture. In this field, youth have become the main force to continue to promote excellent traditional Chinese culture. At the same time, the communication of excellent traditional Chinese culture gradually produces external signs of the overlapping subjects. On the one hand, the youth, as cultural producers, are actively constructing cultural symbols with Chinese characteristics, Chinese style, Chinese spirit, highlighting the logic of the composition of excellent traditional Chinese culture through the popularization of post-metaphorical culture, and activating the cultural self-consciousness and cultural self-confidence of the youth groups through the "we narrative". On the other hand, as consumers, the youth take the initiative to add the youthful color to the excellent traditional culture by using the circle expression of the ACGN, and build the community of Chinese youth inheriting the excellent traditional culture with a high degree of emotional satisfaction and interactive ceremonial performances. The unique production space of the excellent traditional Chinese culture created by the Bilibili has given the youth a brand-new role allocation. At the same time, it is also necessary for multiple subjects to co-create and create a clean and positive space for the communication of Chinese excellent traditional culture among young people.