- 期刊
作为文化中介的校园书店发展省思
Reflections on the Development of Campus Bookstores as Cultural Intermediaries
摘要
校园书店是推广全民阅读的公共文化服务载体，以图书文化和内容资源为核心，扮演着文化中介的角色，基于人的需求和文化价值延伸出新的社交关系、文化符号，形成新的价值裂变。文章结合文化中介理论，梳理和分析“新时代杯”中国书店年度致敬评选活动中获奖的高校校园书店的经营实践，揭示其构造物质空间和象征价值的思路、理念和先进经验，探讨其在文化活动组织和日常经营管理中服务全民阅读的意义，呈现其在象征价值和市场逻辑方面对推动公共文化服务的作用。同时，探讨校园书店当前面临的主副业之争与公共服务的异化、书店和读者联结弱化、阅读需求和消费支撑乏力、智能媒体时代的虚实矛盾等潜在问题，提出相关提议，为深化高校校园书店建设，促进全民阅读提供借鉴。
並列摘要
Campus bookstores are carriers of public cultural services in the nation-wide reading campaign. Centering on book culture and content resources, they play the role of cultural intermediaries. Based on the satisfaction of human needs and cultural values, they extend new social relationships and cultural symbols, forming new value fission. By sorting out the Annual Tribute Selection Activity of Chinese Bookstores sponsored by the China Books and Periodicals Distribution Association and analyzing from the perspective of cultural intermediary theory, this research reveals that the selected campus bookstores in colleges and universities have carried out construction practices of physical space and symbolic value. They have adopted personal knowledge based on subjective inclinations and ideal sentiments, as well as professional knowledge based on cultural aesthetics and marketing management. This has led to the transformation of symbolic value into multi-subject cooperation and the accumulation of returns from book sales through market logic. The article also explores the following potential problems. Firstly, it is the bookstores' current disputes between main and side businesses as well as the alienation of public services. Secondly, it presents the weak linkage between bookstores and readers, which leads to the weak reading demand and consumption support for campus bookstores. Finally, it also examines the contradiction between virtual and physical in the development of campus bookstores in the era of intelligent media.