- 期刊
- OpenAccess
The Impact of Environmental Awareness on Sustainable Consumption: A Comparative Analysis of Consumer Behavior in China and Thailand
环境意识对可持续消费的影响——中泰两国消费者行为比较分析
摘要
This research aims to explore the interrelationships among consumers' awareness of environmental issues, emotional and cognitive responses toward sustainable consumption, and their intentions to act sustainably, thereby examining the realization of sustained consumption. Existing studies suggest that consumers with greater awareness of social and environmental issues are more likely to make decisions with higher social responsibility. Based on the theory of affective-cognitive-conative framework, this study constructs an equation model with environmental issues as independent variables, Sustainable Consumption Affective and cognitions as mediators, and uses China and Thailand as moderators' explore how environmental awareness affects Sustainable Consumption Conative, analyzing the impact of both independent and mediating variables on these intentions.