- 會議論文
探索圖像生成式人工智慧在創意設計中的應用
Exploring the Application of Image-Generating Artificial Intelligence in Creative Design
摘要
當今數位時代見證了圖像生成式人工智慧（Generative AI）對創意設計領域的深刻影響。本研究通過文獻分析與專家訪談的方法，全面探討了Generative AI技術在創意設計中的應用，及其對設計師角色和創作過程的轉變。在文獻分析階段，我們廣泛回顧了現有的學術論文、業界使用案例研究，以獲得對Generative AI技術特性、發展趨勢及其在各設計領域應用的深入理解。隨後，透過專家訪談，我們收集了來自不同設計背景的專業人士，如資深創意總監、服裝與鞋業設計師等的寶貴見解，深入探討了他們對於AI技術的看法、實際應用經驗及對創意過程的影響。儘管Generative AI在創意設計領域提供了前所未有的工具和機會，但它也帶來了新的挑戰，如創作的原創性問題和技術融合的需要。設計師角色逐漸從純粹的創作者轉變為創意策劃者和技術協作者。研究結果顯示，要充分利用Generative AI的潛力，設計師需要培養對新技術的深入了解和靈活運用的能力。透過這項研究，我們提供了對於如何在創意設計行業中更好地適應和利用Generative AI技術的實證基礎和策略建議。
並列摘要
In today's digital era, the profound impact of Generative Artificial Intelligence (Generative AI) on the field of creative design is evident. This study, through methods of literature review and expert interviews, comprehensively explores the application of Generative AI in creative design and its influence on the role and creative process of designers. During the literature review phase, we extensively examined existing academic papers and industry case studies to gain an in-depth understanding of the characteristics, developmental trends, and applications of Generative AI in various design fields. Subsequently, through expert interviews, we gathered valuable insights from professionals with different design backgrounds, such as senior creative directors, fashion and footwear designers, etc., delving into their perspectives, practical application experiences, and the impact on the creative process regarding AI technology. Although Generative AI provides unprecedented tools and opportunities in the field of creative design, it also introduces new challenges, such as issues of originality in creation and the necessity for technological integration. The role of designers is gradually shifting from being purely creators to creative planners and collaborators with technology. The study results show that to fully leverage the potential of Generative AI, designers need to develop a deep understanding and flexible application skills of this new technology. Through this research, we provide empirical foundations and strategic recommendations for better adapting and utilizing Generative AI technology in the creative design industry.