韓劇受歡迎的原因探討：PTT論壇韓劇版的文字探勘

韓劇在臺灣風靡數十年，影響臺灣社會、文化、生活及娛樂等各層面，至今依然受歡迎，臺灣觀眾喜歡韓劇的原因，歸納韓劇研究相關文獻發現，主要是劇情多元、演員外型，文化交流、情感表達等因素。本研究運用Python程式語言擷取PTT論壇韓劇版近十年網友發表文章內容，運用文字探勘技術之關鍵字及詞頻分析、主題分析、文字散佈圖等方式，分析觀眾觀看韓劇之心得與文章談論重點、喜歡韓劇的原因及韓劇近十年之趨勢變化，並以圖表方式呈現研究結果。研究探討網友在PTT論壇韓劇版發表觀看韓劇的文章所討論之重要議題焦點，與潛藏在文字背景的重要知識及隱藏訊息，此乃觀眾當下直接反應對於韓劇喜歡之真正想法及關注焦點，得分析出韓劇真正受網友歡迎喜好之理由。本研究透過網路群眾真實留言，以文字探勘技術分析觀眾觀看韓劇之關注焦點，反派角色之影響，韓劇流行轉變趨勢，並提供臺灣戲劇作為參考，協助各影音平臺了解觀眾對於韓劇的偏好情形。

關鍵字

韓劇；社群媒體；文字探勘；主題分析；文字散佈圖

並列摘要

Korean dramas have been popular in Taiwan for decades, influencing all aspects of Taiwanese society, culture, life and entertainment, and are still popular now. Summarizing the relevant literature on Korean dramas, the reasons why Taiwanese audiences like Korean dramas are mainly due to factors such as diverse plots, actors' appearances, cultural exchanges, and emotional expressions. This study uses python web crawlers to grab articles on the PTT KoreaDrama board in the past ten years, and use text mining technology of keyword extraction, word frequency analysis, topic model, and Scattertext to analyze the audience's experience of watching Korean dramas, the key points of article discussions, and the trend changes of Korean dramas in the past ten years, and presents the research results in charts. The study explores the major topics discussed in the articles, as well as the important information and messages hidden in the text background. This is the audience's real response to their thoughts and focus for Korean dramas at the moment, and it can analyze the real reasons why Korean dramas are popular. This study uses text mining technology to analyze the audience's focus of watching Korean dramas, the influence of villains, and the changing trends in the popularity of Korean dramas through real comments from netizens. It also provides Taiwanese dramas as a reference and helps audio-visual platforms understand the audience's preference for Korean dramas.