麒泰自動洗車機公司發展戰略研究

全世界受到新冠疫情影響，在商業上不論是生產製造產業供應鏈運輸配送分銷零售以及末端應用市場全部面臨了巨大的轉變。烏俄戰爭接踵而至使地緣政治日益緊張。在這樣的社會經濟環境下，自動洗車機行業面臨了不小的挑戰，自動洗車機所依附產業的凋零，人力的短缺與勞力成本大幅上漲，傳統汽車美容業的萎縮快速方便的洗車需求的興起吸引新投資者進入市場。市場在前述的社會經濟局勢變化下，尋找出個案研究公司的機會點以及可能發展的策略方向。本論文以研究分析自動洗車機市場過往的發展歷史，以及現今競爭態勢與潛在的發展機會。然後以整個市場的框架，進一步研究麒泰有限公司在自動洗車機過往的經營，在市場中所處在的位置。透過對自動洗車機市場做完整的系統性分析，研究臺灣汽車美容市場的轉變中，自動洗車機市場的發展方向、機會點的評估，作為公司未來策略規劃與資源投入的指引。本研究針對自動化洗車機產業相關資料進行廣泛搜集與分析。從文獻的理論描述中，搭配市場實際資料以及產業過去發展的軌跡，反復驗證研究目標市場目前所處的樣態，描繪出產業發展趨勢，然後從產業趨勢中，再從策略理論中探討分析個案，找尋出可行的策略方向。世界汽車發展趨勢除了洗車自動化之外，水循環經濟（使用循環水資源），減少用水量，水的重複利用，污水處理技術突破，生物降解處理等等是洗車業走入下一個世代的重要關鍵。在美日歐洲各國由於手工美容洗車越來越稀缺，洗車消費者接受自動洗車服務的比例大幅上升。加油站產業以前已經逐步進入衰退的階段，政府新能源政策的壓力，以及全球氣候變遷明顯加劇，都加速了進程。將重心轉移到蓬勃興起的專業自動洗車場，已經是不得不然的轉型。前進新興市場的目標，完整的規劃與時程的建立是穩步成長的基石。研究結果對未來的發展建議有：建立銷售與服務網路、增加投入資金、建立完整功能架構、提供更高階的整體解決方案，洗車業經營管理顧問。

關鍵字

自動化洗車；發展策略；加油站洗車；洗車化學品市場

並列摘要

Affected by pandemic, the whole world is facing tremendous changes in business, whether it is the production, manufacturing, supply chain, transportation, distribution, distribution, retail, or terminal application markets. Ukrainian-Russian war ensues, heightening geopolitical tension. Under such a social and economic environment, the automatic car washing machine industry is facing a lot of challenges. The industry that the automatic car washing machine is attached to is dying, the shortage of manpower and the sharp rise in labor costs, the shrinking of the traditional car beauty industry, and the rise of demand for quick and convenient car washing. Attract new investors to the market. Under the above-mentioned changes in the social and economic situation, the market is looking for opportunities for case study companies and possible strategic directions for development. Based on the literature on competitive strategies for business development, this thesis studies and analyzes the past development history of the automatic car washing machine market, as well as the current competitive situation and potential development opportunities. Then, based on the framework of the whole market, further study Turtle wax Taiwan Co., Ltd.'s past operation in the automatic car washing machine and its position in the market. Through a complete and systematic analysis of the automatic car washing machine market, research on the development direction and opportunity evaluation of the automatic car washing machine market in the transformation of Taiwan's auto beauty market will serve as a guideline for the company's future strategic planning and resource investment. This study conducts extensive collection and analysis of relevant data on the automated car washing machine industry. Sources of data include: annual reports of gas station associations in various counties and cities and national federations, public information of large chain gas station listed companies, data from auto repair industry associations, machine business in the Republic of China National Federation of Trade Guilds Materials. From the theoretical description of the literature, with the actual market data and the past development trajectory of the industry, repeatedly verify and research the current state of the target market, describe the industry development trend, and then discuss and analyze the case from the industry trend and strategy theory, to find a feasible strategic direction. In addition to car washing automation, water recycling economy (use of recycled water resources), reduction of water consumption, water reuse, breakthroughs in sewage treatment technology, biodegradation treatment, etc. are important keys for the car washing industry to enter the next generation. In the United States, Japan and European countries, due to the increasing scarcity of manual beauty car washes, consumers accepting automatic car wash services has increased significantly. Through systematic analysis and analysis, from the perspective of the overall industry, the gas station industry has gradually entered a stage of decline. The pressure of the government's new energy policy and the obvious intensification of global climate change have all accelerated this process. It is an inevitable transformation to shift the focus to the booming professional automatic car wash. To advance towards the goal of emerging markets, the establishment of a complete plan and schedule is the cornerstone of steady growth. Suggestions for future development from the research results include: establish a sales and service network, increase investment funds, establish a complete functional structure, provide higher-level overall solutions, and provide business management consultants for the car wash industry.