台灣日本跨文化交流中的文化差異與溝通策略

Cultural Differences and Communication Strategies in Taiwan-Japan Intercultural Communication

楊懿菡(I Hang Yang)

指導教授 ： 堯里昂

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2025年)

https://doi.org/10.6342/NTU202500411

摘要

本研究探討了台灣與日本之間的文化差異，特別是在跨文化交流與管理實踐的背景下。透過對熟悉兩種語言和文化的雙語人士進行深入訪談，研究識別出幾個主要的分歧領域，包括語言結構、溝通習慣、建立關係的過程、決策方法以及在高語境文化中誤解的處理方式。研究結果表明，了解這些文化差異對於增進台灣與日本之間的交流與合作至關重要。此外，本文強調了這些差異對全球企業管理的影響，並提出了改善跨文化交流的策略，旨在減少摩擦並提高未來互動的效率。研究還提供了洞察，解釋為何在當前技術下，人工智慧翻譯軟體無法完全取代人類專業口譯員和跨文化交流者。

關鍵字

台灣日本文化差異 ； 跨文化交流 ； 高語境文化 ； 集體主義 ； AI與跨文化溝通

並列摘要

This study explores the cultural differences between Taiwan and Japan, particularly in the context of cross-cultural communication and management practices. Through in-depth interviews with bilingual individuals familiar with both languages and cultures, the research identifies key areas of divergence, including language structure, communication habits, relationship-building processes, decision-making approaches, and the management of misunderstandings in high-context cultures. The findings suggest that understanding these cultural differences is crucial for enhancing communication and cooperation between Taiwan and Japan. Furthermore, the paper highlights the implications of these differences for global corporate management and proposes strategies to improve cross-cultural communication, aiming to reduce friction and enhance efficiency in future interactions. Additionally, the study provides insights into why, with current technology, AI translation software cannot fully replace human professional interpreters and cross-cultural communicators.

並列關鍵字

Taiwan-Japan cultural differences ； Cross-cultural communication ； High context cultures ； Collectivism ； AI in cross-cultural communication

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