- 學位論文
為什麼現代汽車公司在印度尼西亞建立工廠 (現代汽車進入印尼的策略)
Why Hyundai Motor Company establishes Plants in Indonesia.(Entry Strategy of Hyundai to Indonesia)
並列摘要
The challenge of foreign direct investment (FDI) to ASEAN countries has been researching in the context of several countries. While predicting the tremendous potential for development in these markets, the challenges were realizing or maintaining the realistic FDI. These challenges are contributing to the lack of solid policies and long-existing social instability in ASEAN countries. As a result, these countries could not protect their market while some companies have already achieved market dominance. This study aims to analyze the background of the establishment of a factory of Hyundai Motor in Indonesia for localization. This study also investigates the possible entry strategies of Hyundai Motor in Indonesia and potential difficulties and challenges in FDI at ASEAN. In addition, this study would also determine whether the market attack of Hyundai Motor by ASEAN countries is reasonable at this point through vertical and horizontal analysis. In this regard, the institute will investigate the localization strategy of Hyundai Motor through qualitative research methods such as interviews and surveys, tools such as SWOT, PEST, BCG, and Entry Strategy, and the success case of Hyundai Motor and stories in Indonesia. An important finding in this study is that the strategy of FDI can be the win-win strategy between global companies and countries is a matter of factor in pioneering new markets. Keywords: CEPA, New Southern Policy, CKD (Completely Knocked Down), CBU (Completely Build-Up), The Making Indonesia 4.0, FDI, ASEAN, Industry 4.0, ICV, EV, BEV, FCEV, HEV, HFCV, PHEV, Wholly-owned investment.