成為「韓粉」：以論述理論探究主體線上／線下場域的民粹邏輯

本文注意到韓流的崛起引發媒體爭相報導，有論者點出其民粹傾向，然而不少對支持者的評析卻有失公允。以此為問題意識，此研究旨在理解社群媒體的民粹現象。然而，檢視過往文獻，作者發現既有研究缺乏經驗資料，並且多從政治人物語藝表現、個人風格切入，鮮少意識到自媒體要素，並考慮傳統閱聽人變成創用者的典範轉移。本研究從社團田野觀察配合滾雪球抽樣，對六位韓國瑜支持者進行深度訪談，接著將訪談資料以Laclau和Mouffe的論述理論進行分析探討，驗證民粹現象係以動態的論述構連建立敵我關係，並藉此統一內部的異質訴求，成為抵抗外侮的想像共同體。然而，從結構力量分析之，本研究結合場域理論，將韓粉類型化作「軍公教組」與「常民組」，認為線下場域形塑的互動關係多元與否，會形成不同的生存心態，並影響主體在線上應對敵對陣營的態度。因此得出結論：在民粹當道的Web2.0時代，現實生活中在學校、工作場合培養異質人際關係，對於線上塑造開放且包容的公共領域討論十分重要。

關鍵字

媒介化民粹；論述理論；場域理論；敵對性；生存心態

並列摘要

The Taiwanese media was swept by Han Wave earlier. Many commenters didn’t shy away from pointing out the populism tendencies of the politician and his fans. Among the critiques against Fans of Han, some of which were unfair and skewed. Regarding this, this research is conducted with the intention to comprehend Han’s supporters and their pro-populist behaviors on social media. After reviewing the existed studies, I found the lack of empirical data and problematics merely touching on politicians' rhetoric styles and mannerisms. The studies pay little attention to self-media(or we media) and the “prosumer” paradigm shift. With field research and in-depth interviews, this study collects detailed stories from six interviewees and analyzes them with discourse theory by Laclau and Mouffe. It shows that the online populism is a dynamic process structured by the ever-changing discourses. The participants within unify all of the Fans of Han using the concept of antagonism and build an imagined community. This study also categorizes the interviewees into “government employees（軍公教）” and “common folks（常民）”. The experiences based on their daily offline interactions form different habitats and influence their attitudes when encountering the opposite side online. In conclusion, it’s important for people to have heterogeneous relationships in real life, so that they cultivate a more tolerant and democratic mindset in the public discourse.