並列摘要
eSIMadvisor is a website catering to all products and services that evolve around eSIM which is the next generation telecommunications wireless vehicle. We provide insightful knowledge, news and professional reviews. Our process begins by researching and using the product and service. Using a specific review criterion, we need formulate our opinions about the product and provide recommendations. The eSIM market is seen to grow exponentially to 2 billion units by 2025. Multiple major phone manufacturers have adopted and built eSIM into their products. Major telecommunications carriers have started offered eSIM cellular plans to anticipate the number of consumers with eSIM products. eSIMadvisor target audience is between different personas. This includes individuals or business persons that want to learn more about eSIM and the different products/services offered. Their persona is to be constantly connected to the internet no matter where they are. Publishers or guest bloggers that want to expand their authority into the sector and lastly partners or vendors that offer eSIM products or services. Marketing strategy will be implemented with several tools that has worked for existing websites and bloggers. These strategies have been proven to work and will allow eSIMadvisor to enter the market with a strong brand. Digital marketing will focus online through social media platforms. Offline marketing will be used to build relationships with key subject matter experts regarding eSIM. It is important to retain and keep readers to come back so we have input multiple ways to grow the subscriber list. The operations management of the company will scale according but start small with a simple structure. eSIMadvisor will only have one employee, the owner will operate all business functions and hire freelancers if necessary, as traffic to the site increases. Until the eSIM App project starts, the company will run lean operations to cut costs while the website builds creditability. The scheduling of content posts is important as to maximize the number of visitors to the website and growing the subscriber email list. eSIMadvisor will be self-financed with initial fund of $50,000USD. The start-up cost will mainly consist of equipment, licensing and website related expenses that will leave a surplus fund of $42,800USD to launch the business. In the profit and loss forecasts, it is realistically expected that the net profit margin for the first year to be very high, and decrease when the eSIM app project begins because of the amount of costs involved. With the forecasts in financial statements, the business will be successful and will generate more than $11,500 of net profit by the first year.