- 學位論文
吉隆坡國際機場與新加坡國際機場的競爭策略分析
Strategic Analysis on the Competition between Kuala Lumpur International Airport and Singapore Changi International Airport
摘要
機場發展隨著全球化帶來區域經濟集中、人口快速流動，變得重要且扮演多元角色。在面對人流、物流與資訊流匯聚的同時，機場營運需要結合日新月異的科技，來提升效率，極大化機場的營運範疇。 馬來西亞吉隆坡國際機場在國際舞台上的名聲一直不如新加坡樟宜國際機場。吉隆坡國際機場自1998年成立營運至今，許多成績已經刷新，逐漸與樟宜國際機場持平。本研究將以此二機場為對象，根據兩國總體環境與相關支援的產業分析，探討吉隆坡與樟宜國際機場的競爭，並提出對吉隆坡國際機場的策略建議。 本研究總結四項發現：一、致力發展吉隆坡國際機場成為二級城市的航空樞紐，二、極力發展俱備潛力的東亞與中東市場；三、強化馬來西亞航空公司並協調以馬來西亞為基地的航空公司，甚至周邊的國家航空公司籌組聯盟，擴大區域聯盟的績效，四、政府的積極政策對吸引大量遊客與機場投資者有著明顯的影響。
並列摘要
Airport in result of globalization, mostly are under master plan or refurbishment with up-to-dated technology to satisfy the huge demand of passengers from various regions. For Kuala Lumpur International Airport (KLIA), to attract more passengers or to become a region hub, it should create its own unique advantages to differentiate from competitors in region. Based on the analysis on macro environment and the main and supporting industries developing conditions, researcher concluded that KLIA has the potential to compete against Singapore Changi International Airport. Researcher concluded the findings in four statements. First, KLIA should differentiate and positioning as secondary cities hub. Second, emphasize on the East Asia and the Middle East markets. Third, strengthen MAS and negotiate within others Malaysia based airlines, even the surrounding country national airlines to get into an alliances relationship. Last, government welcome policies are helpful to attract more passengers and investment on the airport master plan.