摘要
網頁推播(Web Push Notification)的主要運作方式是使用者透過瀏覽器訂閱網站，若用戶允許該網站推播，當有新的貼文資訊發布時，網站就可以主動通知用戶。 推播服務對網站經營的影響深遠，因為它允許網站在「用戶沒有使用瀏覽器或開啟應用程式的情況」下與用戶溝通，即使訂閱用戶沒有經常點擊該網站，網站仍有管道能與用戶聯繫，增加用戶回訪該網站的機會。 有鑒於種種網頁推播的優勢，透過網頁推播衍伸的商業模式也孕育而生，本文以禾多移動多媒體股份有限公司為案例，探討與分析由網頁推播衍生的商業模式，包含：直播烙郎、推播廣告聯播網、數位店長與AI推播系統。 透過實際的商業實證，禾多移動多媒體股份有限公司提供廣大的內容網站與品牌電商服務，也透過AI推播系統＋數位店長，促進成交與熟客轉單，在未來的發展上，幫助更多的中小企業創造價值、達成數位賦能，並期待將此商業模式延伸到海外。
並列摘要
The main operation method of web push notification is that it allows users to subscribe to the website through the browser. If the user allows the website to push notifications, the website can proactively notify the user when new post information is released. The push service has a crucial impact on website operations because it allows the website to communicate with users when "the user is not using a browser or opening an application". Even if the subscriber does not frequently click on the website, the website still has channels to contact the user, increasing the chances for users to return to the site, and this is another core function of push notifications. This business plan uses Heduo Mobile Multimedia Co., Ltd. as a case to discuss and analyze the business model derived from webpage promotion. Through actual commercial evidence, AviviD Innovative Media Co., Ltd. provides services to a wide range of content websites and branded e-commerce. It also promotes transactions and regular customer transfers through AI push technology + digital store managers. In the future development, it wishes to help small and medium-sized enterprises create value, achieve digital empowerment and look forward to extending this business model overseas.