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  • 學位論文

精品業導入RFID技術之創新經營模式

指導教授 : 游張松

摘要


精品業近年來成長迅速,不論走在東區或西門町的馬路上,你都可以看到拿著LV或Prada包包的妙齡女子,似乎看起來精品業一片欣欣向榮前景光明。但是精品業由於仿冒品與未授權商品的問題無法解決,造成精品業無法獲得更大的成長。這個問題的關鍵就是防偽技術的無法突破,所以對於精品業得當務之急就是發展嶄新的防偽技術。 無線射頻身份辨別系統(RFID,Radio Frequency Identification System)技術是一個可能的解決方案,因為RFID技術有防偽和可以重複記錄的特性。利用以上兩個特性加上設計包含生物資料的RFID Tag,設計出一個可以防偽的系統,可以解決現在精品仿冒嚴重的問題。 本文利用RFID技術的優點設計出一個防偽系統,該系統包含:(1)含有生物資料並可以重複寫入的Tag。(2)特殊設計的 Reader。(3)安全的內部網路。(4)安全的資料庫系統。(5)顧客端的管理工作。 這一個RFID系統將可以發展出創新營運模式,此模式將可以提供以下的優點。對精品商而言:(1)提高防偽的功能。(2)更容易尋找合作製造工廠。(3)防止未授權商品的流出。(4)提供創新的服務。(5)發展出嶄新的行銷模式。對顧客而言:(1)簡單的辨識真品。(2)記載商品的歷史紀錄。(3)更簡單的尋回失竊的精品。

並列摘要


Luxury goods industry has been growing rapidly in the recent years. It’s common to see young ladies bringing with a tote bag of Prada or LV on the streets of Ximenting or eastern district of Taipei. All shows that this industry is prosperous and promising. However, due to the unsolved problems with piracy and unauthorized goods, it limits the growth of luxury goods industry. The key to it is that we can’t make a breakthrough in the technologies for anti-counterfeiting, which is the most urgent task for luxury goods industry. Radio Frequency Identification, RFID, is a possible solution because of its characteristics of anti-counterfeiting and rewritable nature. The problem will be solved by using the both and RFID Tags carrying biological information(Bioinformatics). The main purpose of this thesis is to design a system for anti-counterfeiting by taking advantage of the characteristics of RFID. This system contains: (1) rewritable Tags with biological information, (2) Readers in special design, (3) monitored Intranet, (4) guarded database, and (5) management of clients. This system will create a new business model, which possesses the following advantages. For the merchants of luxury goods, it will: (1) enhance the effect of anti-counterfeiting, (2) make it much easier to find a partner for manufacturing, (3) prevent the spread of unauthorized goods, (4) offer innovative services, and (5) develop a brand-new model for marketing. For the customers, it will: (1) make it easier to identify the genuine, (2) record history of goods, and (3) be useful in getting the stolen belongings back.

參考文獻


1. Gregory Gould,Julio C.Quinteros, Jr.,Sarah Friar and Robert R. Desoe. “US Technology:IT Services”,Goldman Sachs,November 10,2003.
5. RFID Journal,“Delta Takes RFID under Its Wing”,
一、 中文部份
1. 巫姿惠,“活用身體密碼-生物辨識技術概觀”,民國93年3月,易立達高科技網,http://www.hope.com.tw/Art/Show2.asp?O=200403251524098284&U=ZCID
2. 施鑫澤採訪,茱莉整理,“實現無線應用大未來-卡位RFID商機莫遲疑”,資訊傳真月刊,民國93年1月。

被引用紀錄


曾盟賀(2006)。RFID技術結合自有品牌精品材質成衣之創新經營模式〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2006.10070
李秀菱(2005)。RFID應用於營運與資產管理之科技問題與解決方法〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.01808
連弘煉(2005)。RFID技術應用於貨櫃運輸管理之個案研究─以陽明海運為例〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.01563

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