- 學位論文
新冠疫情下之保健食品產業發展－以靈芝產業為例
A study on the Development of Dietary Supplements Industry under the COVID-19 Pandemic – Take Ganoderma Industry as an Example
摘要
新型冠狀病毒（COVID-19）所造成的嚴重特殊傳染性肺炎疫情逐漸演變成一場全球性的公衛災難，成為人類歷史上至死數最多的傳染性疾病之一，更對全球政治、經濟、貿易、金融及就業等層面產生巨大衝擊與深遠影響。 自COVID-19疫情爆發以來，世界各國無不竭盡所能希望遏止疫情的蔓延，除了等待疫苗的研發，個人衛生習慣提升與社交防疫措施的遵守外，調節免疫力也被專家學者認為必須的有效措施。靈芝長久以來被證實不但可以增強而且能夠調節免疫功能，如果能夠在疫情嚴峻之際藉由靈芝降低COVID-19的影響，在有完整對抗新冠病毒的特效藥物出現前，對於趨緩疫情將有莫大幫助。 本研究的目的在於探討分析靈芝產業於新冠肺炎疫情下之發展潛力與挑戰，業者如何能夠發揮且善用其有別於其他類別保健食品的獨特優勢，並配合當今無實體與線上消費習慣的改變來調整銷售模式，自律建立嚴格的靈芝產品規格化與標準化，讓擁有千年食用歷史的靈芝不單僅是傳說中的仙草，而是能夠成為對抗疫情不可或缺的重要元素之一，將靈芝產業帶入新的篇章。
並列摘要
The severe and special infectious pneumonia caused by the coronavirus (COVID-19) has gradually evolved into a global health crisis. It has not only become one of the most deathful infectious diseases among human history, but also has had a huge impact on economics, finance, employment around the world. Under the threats of the virus mutations and in the absence of a vaccine that has completed clinical trials and can be used safely by the public nowadays, in addition to social distancing from public, wearing masks and maintaining personal hygiene habits, is there any safe existing material that we can find and take benefits from to greatly reduce or even to prevent the chances from getting ourselves infected? It is considered to be a feasible method by enhancing our self- immunity seeing that it is unpredictable of when and where we will get ourselves exposed to the virus. Ganoderma has long been proven to be effective to strengthen and to regulate the immune function by the scholars and studies as a dietary supplement. If ganoderma can be widely used and introduced to the public, by the time we can expect a complete workable vaccine, it will be of great help to ease nowadays situation. The purpose of this research is to explore how ganoderma suppliers should make use of ganoderma’s unique bioactive potency related to human body that distinguish it from other types of health food and how under these circumstances should they adjust with nowadays consumers’ consumption patterns from permanent stores shopping to e-commerce by establishing it standardized quality control , so that ganoderma, which has a thousand-year edible history in eastern countries can not only be an elixir of life in the records but can also become one of the most indispensable household necessities to fight against this pandemic.