- 學位論文
汽車修復與再生零件取代新品零件的可行性分析
Feasibility Analysis of Replacing New Parts with Repaired and Recycled Automotive Parts.
摘要
本研究主要探討修復與再生零件取代新品零件的接受程度與四個面向，其修復與再生零件包括透過自身零件維修後使用的修復零件和他人車輛零件拆卸維修後使用的再生零件，另外四個面向包括人口統計特徵、重視ESG議題者、汽車特徵、購買保險意願進行研究，並以羅吉斯迴歸進行分析。 研究結果顯示，當受訪者為男性、年輕族群、汽車價格較低的人比較能夠接受修復再生零件取代新品零件，而受訪者擁有的汽車較新或是受訪者較重視ESG議題，則較不能接受修復再生零件取代新品零件。因此保險公司可以針對本研究結果設計需求、銷售，且須針對重視ESG議題者增加其說明商品的內容與資訊，以利未來各個不同面向的客群能夠接受修復再生零件取代新品零件。
並列摘要
The present study primarily investigates the acceptance level and four dimensions of replacing new parts with repaired and regenerated parts. The repaired and regenerated parts include components repaired and used through self-parts maintenance, as well as regenerated parts obtained from dismantling and repairing parts from other vehicles. The four dimensions encompass demographic characteristics, individuals who prioritize ESG issues, car characteristics, and willingness to purchase insurance. Logistic regression was used for analysis. The research findings indicate that male respondents, younger age groups, and individuals with lower-priced cars are more accepting of replacing new parts with repaired and regenerated parts. Conversely, respondents with newer cars or those who prioritize ESG issues are less likely to accept the replacement of new parts with repaired and regenerated parts. Therefore, insurance companies can design their needs and sales strategies based on the results of this study. Additionally, they should enhance the content and information about their products specifically for individuals who prioritize ESG issues. This will facilitate the acceptance of repaired and regenerated parts as replacements for new parts among diverse customer segments in the future.