本研究旨在研究男性感受性別角色特質與憂鬱傾向之間的關係，並進一步探討影響男性憂鬱傾向的因素。本研究採取問卷調查法，研究工具為「男性角色規範量表」及「男性憂鬱量表」，在台北市內針對從事廣告業之25-59歲男性作為研究對象，共得有效問卷208份。 本研究所得資料以描述性統計、t考驗、單因子變異數分析、皮爾遜積差相關、多元逐步迴歸等統計方法進行分析，歸納研究結果如下： 一、 從事廣告業的男性在性別角色特質持較傳統的態度；有近三成受試者未具有憂鬱傾向。 二、 從事廣告業的男性會因不同年齡層、擁有不同親密關係以及不同工作年資而在憂鬱傾向程度上，有顯著差異存在。 三、 從事廣告業的男性若呈現較傳統性別角色特質者，其憂鬱傾向較高。 四、 從事廣告業的男性所持有之性別角色特質與其憂鬱傾向有顯著相關。 五、 避免女性化、年齡、以及積極主動等三項因素對男性憂鬱傾向具有預測作用。
The main purposes of this study were to explore relationships between male gender-role and male depression. And to find the factors that affect male depression. This research adopts survey questionnaire and the measurements applied in this study included “Male Gender-Role Inventory”, and “The Gotland Male Depression Scale”. The subjects were 208 men who were 25-59 years old selected from advertising industry in Taipei city. The data from the questionnaire were statistically analyzed by t-test, one-way ANOVA, Pearson product-moment correlation, and multiple stepwise regression. The major findings of this study were as follows: 1.In general, the men worked in advertising industry tended to have traditional male gender-role attitudes. And there were nearly 30% of subjects who did not have depression. 2.The men engaged in the advertising industry because of different age groups, with different intimate relationships and the different working years, there were significant differences in the degree of depression. 3.This study found that, the men engaged in the advertising industry with more traditional male gender-role attitudes tended to have higher quality of the depression. 4.For the men engaged in the advertising industry, the male gender role characteristics have significantly influences on the depression. 5.There are three factors on the male depression tend to have a prediction: avoiding femininity, age, aggression.