- 學位論文
基於資訊系統成功模型探討遊戲設計元素對玩家滿意度及黏著度之影響
Based on the Information System Success Model to Explore the Impact of Game Design Elements on Player Satisfaction and Stickiness
摘要
近年來網際網路的發達，電子設備、技術等都不斷地再更新進步，因此電子遊戲的種類、遊玩方式越來越多樣化，再加上全球電競趨勢的抬頭，不論是遊玩遊戲的玩家又或是觀看電競比賽的觀眾都在持續的增加，這也使得全世界遊戲市場收入逐年增加。因此如何吸引新玩家的加入成為了遊戲公司在開發及更新遊戲時非常重要的關鍵。過去學者之研究多半以單一設計元素影響玩家滿意度為主，較少使用多項遊戲設計元素探討玩家滿意度；而本研究以資訊系統成功模型為基礎，但過去學者之研究資訊系統成功模型多半被用於評估網路平台、系統等，較少用來探討線上遊戲。為了能完整的評估一款遊戲，因此本研究將遊戲設計元素與資訊系統成功模型結合形成新的架構，以彌補資訊系統成功模型不足的部分，透過遊戲設計元素、系統品質、資訊品質與服務品質來探討其玩家滿意度的影響，並且進一步了解玩家滿意度對其黏著度之影響。 本研究對上述的問題進行了問卷調查法，收集了455份有效問卷，並使用SmartPLS 4.0和SPSS22版進行樣本結構分析、結構模型分析、信度分析、效度分析和多群組分析。 研究結果發現，遊戲設計元素、系統品質、資訊品質與服務品質對玩家滿意度都有正向影響，並且玩家滿意度對玩家黏著度也有正向影響，首先遊戲設計元素子構面中遊戲機制是玩家最重視的部分，遊戲公司須經常進行遊戲的更新，藉此維持玩家對遊戲內容的新鮮感，並且遊戲須具備完整、合理的機制，提供玩家有趣且公平的遊玩環境。再來系統品質、資訊品質與服務品質三個品質中以系統品質最重要，玩家在遊玩時如能感受到遊戲系統的穩定性，不會出現延遲、斷線的問題且能快速的重新連線，玩家對於遊戲的體驗將會是良好的。最後在玩家滿意度部分，玩家覺得做重要的是遊戲之體驗，遊戲公司應傾聽玩家的聲音並去改善且優化玩家的遊玩體驗，如能將上述所提到之重點去做改善，將能大幅提升玩家的滿意度並藉此影響玩家的黏著度。
並列摘要
In recent years, the rapid development of the internet, electronic devices, and technology has continuously progressed, leading to an increasing variety of electronic games and ways to play them. Along with the rising global trend of e-sports, both the number of game players and spectators of e-sports competitions have been steadily increasing, resulting in the annual growth of global game market revenue. Therefore, how to attract new players has become a crucial aspect for game companies when developing and updating games. Previous studies have often focused on the impact of a single design element on player satisfaction, with fewer studies using multiple game design elements to explore player satisfaction. This study is based on the Information System Success Model, which has typically been used to evaluate internet platforms, systems, etc., and has rarely been used to explore online games. To comprehensively evaluate a game, this study combines game design elements with the Information System Success Model to form a new framework, addressing the deficiencies of the traditional model. Through game design elements, system quality, information quality, and service quality, this study explores their impact on player satisfaction and further investigates the effect of player satisfaction on player stickiness. In this study, 455 valid questionnaires were collecting by using questionnaire survey method. And used SmartPLS 4.0 and SPSS version 22 for sample structure analysis, structural model analysis, reliability analysis, validity analysis, and multi-group analysis. The results revealed that game design elements, system quality, information quality, and service quality all positively affect player satisfaction, and player satisfaction positively influences player stickiness. Among the sub-dimensions of game design elements, game mechanics are the most valued by players. Game companies must frequently update the game to maintain players' sense of novelty regarding the content and ensure that the game has a complete and reasonable mechanism to provide an interesting and fair playing environment. Regarding the three quality aspects (system quality, information quality, and service quality), system quality is the most important. If players experience the stability of the game system without issues like delays or disconnections and can quickly reconnect, their overall gaming experience will be positive. Finally, in terms of player satisfaction, the most important factor for players is the gaming experience. Game companies should listen to players' feedback and improve and optimize their gaming experience. By addressing these key points, player satisfaction can be significantly enhanced, thereby positively affecting player stickiness.