老夫子是華人社會知名漫畫角色,於1960年代初期起在香港的報章及印刷出版品中出現,以詼諧幽默的方式反映當時代基層社會生活,跨越不同媒介延續超過半個世紀,本研究的目的在於初探《老夫子》近半世紀來的角色的發展,以及故事所有的媒介,包含報章雜誌、電影與電視節目。本研究的方法是透過媒介生態學的觀點,綜觀媒介歷史沿革發展,以「時間軸」探討技術如何創造「角色–老夫子」,與在變化過程中媒介促使角色發生改變。另透過文化研究撥開表面的面紗探索《老夫子》漫畫背後的語境。本研究的理論架構包括從漫畫、電影及電視等階段探討老夫子作為敘事之影響:且透過香港漫畫歷史發展回顧之形成,為香港與華人漫畫代表。再透過香港文化研究,探究漫畫描繪基層社會市井生活現象之關係,與大眾產生連結,成為日常生活中的一部分。本研究的個案分析是藉由老夫子漫畫元素之建構、媒介敘事、角色形成與發展,分析老夫子角色的建構。本研究的結論:發現老夫子進入其他媒介經營與改變角色形象,給予觀者更多不同的視覺饗宴。歷經滾滾洪流媒介發展,發現老夫子適合透過漫畫表現,作者能夠獨立創作,傳達自己想表現的樣貌,讓讀者能夠看到最真實的老夫子。
Old Master Q is a well-known cartoon character in Chinese society. It was born in Hong Kong in the 1960s. Reflecting the life of the Grass-root Society in the contemporary, extending more than half centuries through various media, The Old Master Q has been a master piece in the comics publishing as well as milestones in movies and TV programs. The purpose of this study is that the characteristics of each medium reshape the old master, making it appear in many ways which make the Master Q a cross-generational role. The method of this study is to look through the perspective of Media Ecology. Make a survey of the media history and development, pull out the "Time Line" to explore how technology creates the“character - Old Master Q” and how the medium facilitates the character to change when it also progresses itself. Besides, this study also through Cultural Studies to explore the context behind the " Old Master Q " comics. The theoretical framework of this study includes the discussion of the Impact of the Old Master Q as a narrative from the stages of comics, film, and television. And through the formation of the Hong Kong comic history development review, it is a representative of Hong Kong and Chinese comics. Moreover, through the research of Hong Kong cultures to explore how comics describe the life of the grassroots society and has a connect with the public, to become a part of daily life. The case of this study is based on the construction of the comic’s elements, media narrative, role formation, and development to analyze the construction of the role of the Old Master Q This study concludes that the old master uses others medium to operations and changed the role image, giving the viewers more different visual feasts. After the large development of the medium which can find that the most suitable way to show the Old Master Q is through the comics. The author can create independently, convey the appearance of what he wants to show, and let the reader see the most authentic Old Master Q.