- 學位論文
後疫情時代政府補助數位轉型政策及中小企業因應策略之探討
A study of Government Subsidies for Digital Transformation Policies and Adaptation Strategies for Small and Medium-sized Enterprises in the Post-Pandemic Era
摘要
受到COVID-19新冠肺炎疫情、少子化趨勢、供應鏈重組影響，加速企業數位轉型的決心，加大了數位差異帶來的競爭強弱。中小企業囿於規劃能力、數位技能、資源規模等因素，數位轉型風險高於大型企業，需要政府提供多樣化政策資源協助中小企業數位轉型。 本研究旨在探討政府補助方案對於中小企業的幫助，並提供了一些適應策略。透過文獻分析法和網站分析，蒐集了國內外相關文獻和資料，並參考了經濟部中小企業處出版的相關刊物和書籍。最後透過深度訪談法，針對中小企業數位轉型面臨的困境，對三位業界主管進行訪談，並得到八項協助中小企業數位轉型的關鍵成功因素。 根據研究結果，本研究得出以下結論： 一、COVID-19疫情對市場環境產生了巨大的影響，中小企業面臨著運營挑戰。數位轉型成為提升運營效率的重要途徑。 二、中小企業是臺灣經濟發展的命脈，數位轉型可以幫助企業擴大市場成長、降低營運成本。 三、中小企業在數位轉型過程中面臨著各種挑戰，包括技術能力不足、資金壓力和人才缺乏等。 四、政府補助方案對於中小企業的數位轉型具有重要的促進作用。這些補助方案包括資金支持、培訓計畫和技術輔導等。中小企業可以通過申請這些補助來改善其數位化能力，提升競爭力和適應市場變化。 五、中小企業在數位轉型過程中需要加強數位技術應用、建立線上銷售平台、提升數據分析能力和加強網路安全防護等適應策略。這些策略可以幫助中小企業更好地應對數位轉型帶來的挑戰，並開拓新的商機。 根據以上結論，本研究提出以下幾點建議： 一、培育具備資訊安全素養的數位技能人才。 二、利用政府補助，分攤研發資金與風險，加速中小企業數位化。 三、透過政府補助資源，推動中小企業數位轉型成功案例。 四、針對中小企業有意數位轉型業者提供顧問諮詢服務。 五、政府補助中小企業數位轉型其他可行方案。 綜上所述，政府補助數位轉型政策對於中小企業的發展至關重要。中小企業應該積極申請補助方案，並採取適應策略來應對數位轉型帶來的挑戰，以提升競爭力。
並列摘要
The impact of the COVID-19 pandemic, the trend of declining birth rates, and supply chain restructuring has accelerated the determination of businesses to undergo digital transformation, amplifying the competitive strength and weakness resulting from digital disparities. Small and medium-sized enterprises (SMEs) face higher risks in digital transformation compared to large corporations due to factors such as limited planning capabilities, digital skills, and resource scale. Therefore, they require diversified policy resources from the government to assist them in their digital transformation. This study aims to explore the assistance provided by government subsidy programs to small and medium-sized enterprises (SMEs) and provide some adaptive strategies. Through literature analysis and website analysis, relevant domestic and international literature and data were collected, taking into account publications and books published by the Small and Medium Enterprise Administration of the Ministry of Economic Affairs. Finally, using in-depth interview methodology, three industry executives were interviewed regarding the challenges faced by SMEs in digital transformation, and eight key success factors for assisting SMEs in digital transformation were identified. Based on the research findings, this study draws the following conclusions: 1. The COVID-19 pandemic has had a significant impact on the market environment, posing operational challenges for small and medium-sized enterprises (SMEs). Digital transformation has become an important way to improve operational efficiency. 2. SMEs are the lifeblood of Taiwan's economic development, and digital transformation can help businesses expand market growth and reduce operating costs. 3. SMEs face various challenges in the process of digital transformation, including insufficient technical capabilities, financial pressures, and lack of talent. 4. Government subsidy programs play a crucial role in promoting digital transformation for SMEs. These subsidy programs include financial support, training programs, and technical guidance. SMEs can improve their digital capabilities, enhance competitiveness, and adapt to market changes by applying for these subsidies. 5. SMEs need to strengthen their digital technology applications, establish online sales platforms, enhance data analysis capabilities, and strengthen cybersecurity measures as adaptive strategies in the digital transformation process. These strategies can help SMEs better address the challenges brought by digital transformation and explore new business opportunities. Based on the above conclusions, this study proposes the following recommendations: 1. Cultivate digital skills professionals with information security literacy. 2, Utilize government subsidies to share the research and development costs and risks, accelerating the digitalization of small and medium-sized enterprises. 3. Promote successful cases of digital transformation in small and medium-sized enterprises through government subsidy resources. 4. Provide consultancy services for small and medium-sized enterprises interested in digital transformation. 5. Explore other feasible solutions for digital transformation in small and medium-sized enterprises through government subsidies. In conclusion, government subsidy policies for digital transformation are vital for the development of SMEs. SMEs should actively apply for subsidy programs and adopt adaptive strategies to cope with the challenges of digital transformation and enhance competitiveness.