商業企畫書：以獨特方式銷售本地產製之高級冰淇淋

Local premium ice cream with a unique distribution method

石路克(Lucas Shanti Stein)

指導教授 ： 吳文傑

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2019年)

https://doi.org/10.6814/NCCU201900459

摘要

無

關鍵字

冰淇淋 ； 快餐車 ； 當地生產 ； 商業模式

並列摘要

The following thesis is a business plan in its entirety. I believe that this business plan demonstrates a unique combination of old business models with new technology. The company is stripped down, devoid of unnecessary overhead, resulting in higher profit margins. This was partially borne out of necessity. High commercial real estate rental rates in Taipei City create a prohibitively high barrier to entry. I believe these rates don’t allow businesses to “get on their feet” in their first few years and lead ultimately to failure of many businesses. This business plan reduces the risk of such a failure by reducing the need for excessive startup funding which would be wasted on renting a store front.
The company was started with one tricycle in the summer of 2018 during which we tried to prove the feasibility of the business model. Having found that it was a success, we decided to scale up. This business plan represents the first 5 years after deciding to put the full scale business into action in 2019.

並列關鍵字

Ice cream ； Food truck ； Locally produced ； Business model

參考文獻

Chen, Yan-Kwang & Tsai, Pei-Shan & Chiu, Fei-Rung. (2015). A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations. SpringerPlus. 4. 10.1186/s40064-015-1564-8.

Wu, Ping & Anderson-Sprecher, Andrew. (2018) USDA Foreign Agriculture Service GAIN Report. Dairy and Products Annual – Taiwan. TW18031