中國大陸電視綜藝的國族敘事－以體育綜藝節目《來吧冠軍》個案為例

本研究討論中國大陸的電視體育類綜藝節目中的國族敘事，藉以了解中國大陸的體育運動、政治政策、電視綜藝節目之間的關係，並以體育類綜藝節目《來吧冠軍》為研究個案。研究發現國族主義的主張價值與意識形態體現在「運動員為國家英雄」所展現之「為國爭光的愛國情操」。節目藉著實踐「體育精神」引導「正能量思想」，重複「強」的概念以作為傳遞「中國社會主義」現代化強國的認知。國族主義的政治宣傳以「符號象徵」為主要傳遞方式，藉由國旗、標語，運動員等作為國家的精神與符號，象徵式地展現認真、拼搏的體育精神，自尊、自信的挑戰態度。《來吧冠軍》將體育作為政治思想的傳播工具，凝聚民族力量、營造愛國主義，藉以建構國族主義，乃至宣導國家政策。《來吧冠軍》節目作為傳播平台，透過角色對白、旁白、字幕的敘事形式，將國族意識包含於綜藝節目的娛樂性之中傳遞給社會大眾。

關鍵字

國族主義；電視綜藝；政治宣傳；意識形態；體育運動

並列摘要

This study discusses the nationalistic narrative on Chinese television with a purpose to understand relationships, if any, among the physical sports, political policies, and the television programs by using the well-known sports variety show “Beat the Champions” as the case of study. The results show that the values and ideologies of nationalism were easily reflected in following aspects. First, athletes broadly treated as national heroes because they all worked hard to win medals for the motherland. Second, thoughts of positive energy come from programs showing sportsmanship practices. Third, the concept of "strength" was used to imply the recognition of China being a powerful and modernized nation after fulfilling the Chinese Socialism. This study also finds that political propaganda of nationalism was transmitted through the use of "symbolic signs" such as national flags and slogans. By this way, athletes were considered as symbols of the nation, reflecting the spirits of seriousness and hard work, self-respect and self-confidence for challenging. In order to construct nationalism and promote national policies, “Beat The Champions” have been employed as a political ideology of communication tools to unit national strength and build patriotism, also as a communication platform to construct different forms of nationalistic narrative, and to convey national consciousness to the public.